The Wade Twins, also known as Henry Wade and William Wade, launched their eponymous fashion blog as a side project whilst travelling in Australasia in 2017, before moving to London to take it ‘more seriously’.

In an attempt to ‘showcase the everyday man’, The Wade Twins’ blog explores men’s luxury fashion, also giving fitness and lifestyle tips and reviews on their international adventures. As a result of the site’s success, the pair have been named River Island ambassadors, and have worked closely with David Beckham’s grooming company House 99 and brands including Ralph Lauren, Tommy Hilfiger, Burton, Starbucks and Penhaligon's and have generated a combined Instagram following of 60k.